I have been working on rebranding Burke Does to She Does Better in very specific ways since December 2017. For the last three months (more than, but who is counting?), I have been working on this new website diligently. Day by day, I spent time tweaking details, copy, and images. This is been such a passion project, but I’m so glad it’s here!
Let me walk you through the site!
The home page, at SheDoesBetter.com, is definitely meant for new friends. Repeat visitors to the site have tended to visit specific blog posts. I spent a lot of time deliberating the role of the home page for the site, and I stand firmly that it’s for the new folks to orient themselves to me, what I do, what I write about, and how I can help.
That is exactly what the home page does! I tell you about who I am and what I’m trying to do and highlight the places I’ve written for or been quoted in, as a way to establish credibility with new visitors.
The middle of the page points you to the meat of the site- the blog. In addition to highlighting the most recent blog post, I also have a search feature for when you have the post in mind that you’re looking for, but don’t want to go sifting through the archives. As I’ve dug in more to the three pillars of my writing- physical, financial, and professional fitness- these three categories are front and center on the home page.
Since, in addition to the content, this space is also how I can present myself to organizations I work with, I’ve also made it really easy for them to see other organizations I’ve partnered with and different ways to partner with me!
Of course, there’s all the regular legal mumbo jumbo at the bottom of the page. Copyright, Terms, blah blah blah.
This is one of my favorite new features of the site! Y’all know I love to read, and I know from looking at the post analytics AND from the affiliate sales (thank you x10000) that you too love when I talk about what I’m reading. For that reason, I’ve launched the bookshelf here on my site where you can see exactly what I’ve been reading and what I recommend. The books have categories, the highlights of which are Personal Finance, Women Authors, and Faves, making it super easy for you to find exactly what you’re looking for. The shelf currently features over 50 books that I personally have read and would recommend.
If you want to know what I’m reading, you can always check out #shedoesbetterreads on Instagram!
The more I’ve been writing outside of this space, I’ve been struggling to take figure out how to collect all that writing. Well, now I have it! This press page allows me to clearly collect all the articles or podcasts I’ve written in, been quoted in, or recorded. I’ve been lucky enough to have tons of opportunities and I’m so glad to be able to present this in an easy-to-access way!
At the top of the page, you can see some sites where I am a regular contributor. For example, did you know that for over a year, I’ve been contributing to the Clearpoint Blog? I’m also a regular contributor on Military by Owner. I have a new post on a new site coming out really soon that I’m excited to share soon too!
On this press page, you can also see specific articles I’ve been quoted in, articles I’ve written for other sites, or interviews I’ve done, some in podcast-form, some in written-form.
This is the real crux of the site. The vast majority of site traffic comes directly to a specific blog post, either through an RSS Feed Reader, Pinterest, or a direct link. I wanted to spend a lot of time making sure that reading a blog post on mobile (which about 50% of you do!) was a really optimal experience. With that in mind, I got rid of the sidebar. In my strongly held opinion, sidebars always look like they are an after-thought on mobile. Well, they’re not an afterthought here. In order for there to be the most optimal mobile experience, I wanted to make it as easy as humanly possible to enjoy just blog posts on mobile- no distractions.
I think it’s a much better reader experience than it used to be.
You’ll notice the sidebar is not gone everywhere. I had to make use of the space I had in the most efficient way possible. We expect a sidebar on the web, and I wanted to present some information above the fold. Where it matters most, on blog posts, there is no more sidebar.
All the Feels
There are other pages on this site, I’d encourage you to visit.
This blog has been in the making for some time. I feel like the visual identity is exactly what I’ve been looking for- forward movement but not overly feminine. It’s serious but playful. I’m not at the front and center, the message is. These things were really important to me because I wanted the visual identity to match what I’m trying to say.
Here’s the thing I’ve realized- I can have it all, but “all” needs to be a carefully defined list that I am constantly curating. My mission to do better doesn’t mean doing everything; it means identifying what’s important to me and living that out. She Does Better, this new branding and visual identity, has helped me hone in on that.
Thank you so much for being part of this with me. I’m so, so, so grateful for you. More than anything, whenever I sit here and put out information, you keep coming back. At the end of the day, I do this all for you.
Emilie is an Army Wife, Data Engineer, and CrossFitter with a love for working through her thoughts in this space on the internet. She lives with her husband Casey and their pup Bo in Savannah, GA.